Greenpanel has come forward to put the spotlight on the working community of Invisible labourers who have contributed to our well-being by launching a digital campaign #InvisibleNoMore. The campaign is live on Facebook and Instagram handles of Greenpanel.

Conceptualised by Cheil India, #InvisibleNoMore is a campaign that encourages the people across to acknowledge the immense contribution these labourers have made in our lives and support, help, honour and make the carpenter, cleaner, cook, domestic staff visible by sharing their names on individual social media handles.

https://www.instagram.com/p/B_nC9mZBjKd/?igshid=tpalslnkd35nhttps://www.instagram.com/p/B_nC9mZBjKd/?utm_source=ig_embed&utm_campaign=loading

Vikas Jha, head of marketing, Greenpanel, said, "Indeed! It's a day, which needs to be celebrated with and for those special support systems and partners, who have contributed silently, relentlessly and with dedication for years. Be it carpenters, plumbers, electricians, maid, driver, garbage cleaners, rag picker’s, security guards, gardeners and many more...they have been taking care of us and our surroundings to keep us going. Without them, we feel so helpless and incomplete. But we have never acknowledged their efforts. It’s time we do!"

Source: https://brandequity.economictimes.indiatimes.com/news/advertising/greenpanel-launches-invisible-no-more-campaign-in-honour-of-labour-day/75493089